News & stories
– THE LATEST FROM OUR STUDIO –
nativeBrand News & Stories is your place for branding and marketing news for small businesses. We share updates, insights and practical tips on brand strategy, marketing, design, web, and social media to help small businesses grow with confidence.
The hidden cost of reactive marketing
Many small businesses fall into reactive marketing without realising it. In this first article from Lisa Garwood’s “What I’ve Noticed…” series, discover why slowing down and creating a clear marketing strategy can help your business grow with more confidence and direction.
Finish the year strong: 4 simple steps to align your marketing before 2026
It’s easy to feel like the year has run away from you — and if your marketing hasn’t hit the mark lately, it’s...
Why isn’t my marketing working? (It’s not always the marketing)
If your marketing isn’t working, it’s rarely because you’re “bad at marketing.” More often, one of three things is out...
The Messy Middle: Where customers are won or lost
In today’s buying journey, nothing is a done deal. Prospects don’t move neatly from awareness to purchase anymore —...
If you think you don’t need marketing… think again
Do small businesses need marketing? Let's talk about why “fine” today might mean stuck tomorrow. The trap of “fine”...
The scone scandal, the spreadsheet — and a lesson in brand value
Or: Why sometimes “just a scone” is never just a scone. This week, the National Trust’s social media team did what...
Business owners! You can’t just wear the passion hat
Why doing what you love isn’t enough to grow a business Most people start a business because they love something:...
You don’t have to be the only one — just the one they remember
A fresh take on USPs for small business owners who want to stand out without shouting. For years, small businesses...
The question I’d really like to ask the agency behind the controversial Jaguar re-brand
If you saw my last post about the controversial Jaguar re-brand then you may have noted that I referenced a question...
Why we shouldn’t blame the branding agency (a thought about the Jaguar re-brand)
If you haven’t seen the news that Jaguar recently shared a teaser of their re-brand then you must have been under a...
What is a Brand Strategy and why does my business need one?
Think of a brand strategy like a game plan for your business. It’s what helps you figure out who you are, what you...