Or: Why sometimes “just a scone” is never just a scone. This week, the National Trust’s social media team did what many of us dream of doing: replied to an email opener with a dash of humour and a dollop of sass. “Hope you're well.”Regrettably, I'm not sprawled in a...
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- CATEGORY: Branding -
You don’t have to be the only one — just the one they remember
A fresh take on USPs for small business owners who want to stand out without shouting. For years, small businesses have been told to find their "USP" — their Unique Selling Proposition. The idea? That you must have something no one else offers in order to stand out....
The question I’d really like to ask the agency behind the controversial Jaguar re-brand
If you saw my last post about the controversial Jaguar re-brand then you may have noted that I referenced a question I’d love to know the answer to. You can call it morbid curiosity and perhaps it comes from a place of “yes, I’ve been there”. But if I could – this is...
Why we shouldn’t blame the branding agency (a thought about the Jaguar re-brand)
If you haven’t seen the news that Jaguar recently shared a teaser of their re-brand then you must have been under a rock for the last week – but just in case here’s a summary: Jaguar teased their re-brand and people do not like it – in fact, many seem to hate it,...
What is a Brand Strategy and why does my business need one?
Think of a brand strategy like a game plan for your business. It’s what helps you figure out who you are, what you stand for, and where you’re going. Here’s how it shapes your identity and direction: Clear Purpose: A good brand strategy gives you a solid answer as to...